The Ultimate Personalization Guide

A step-by-step guide any business can use to start personalizing the customer experience

• Understand the basics of data management for personalization
• Learn how to build an effective personalization strategy
• Identify the right implementation strategy for your website or app

Be relevant. Create effective personalized experiences.

Stand out by tailoring your website and app to each individual user with a detailed guide to building impactful personalized experiences.

All you need to know about website and app personalization:

Divided into two parts so you can focus on what interests you most

Part 1: Building your personalization strategy

• Defining personalization and its benefits
• First, second and third-party data
• Behavioral, demographic, transactional, and psychographic data
• Personalization and privacy considerations
• Understanding the data basics and types
• Rule-based, AI, and ML personalization
• Identifying high-value audience segments
• Experimentation’s role in personalization

Part 2: Implementing your personalization strategy

• Client-side vs server-side personalization
• Building audience segments
• Intent and psychographic segmentation
• Segmentation with Customer Data Platforms and Data Lakes
• 10 examples of segment attributes
• Combining data sources
• Implementing client-side personalization
• Implementing server-side personalization

91% of consumers are more likely to buy from companies that provide relevant offers