Turn frustrations
into growth foundations with Web Experimentation
Our leading A/B testing solution blends advanced testing with simple experience building so you can reach your conversion goals confidently and quickly.
CTR for Lush
+250%
Revenue for Lancome
+15%
A/B test success rate for La Redoute
3x
The perks of partnering with us
From first steps to complex experimentation, we grow with your CRO program
Effortlessly turn
data-driven decisions
into experiences
Sync with your Customer Experience tools and strategy
AB Tasty’s Web Experimentation
Your progress is our purpose
Trial and better
With AB Tasty's A/B testing solution, it's never been more easy to test and turn your ideas into conversions.
Start simple or get complex with extensive ways to experiment across your journeys.
Set yourself up for success with the ability to implement A/B, split, multivariate, or multi-page tests.
Experiment everywhere and anywhere to get feedback on changes across web, mobile, apps, and connected devices.
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
The power to chase better
Teams come in all shapes and sizes, some with more and others just starting out.
Get granular with our advanced audience building for testing at an individual level.
Select traffic that gets exposed to each experiment and let our AI automatically send visitors to winning variations with Dynamic Allocation.
Keep your goals in sight and see your success with a large range of KPIs to choose from including action tracking to browsing-based behaviors and transactions.
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
Build experiences that excite
Adapting to evolving customer expectations becomes effortless. Build new experiences, challenge existing ones, and embrace ideas without technical barriers.
Build, modify, and improve with no-code and low-code options with our Visual Editor.
From simple banners to progress bars - choose from a huge selection of widgets to interact with your audience.
Launch live experiments or patch an error on your site while waiting for development support.
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
Turn customer data investments into action
We fit perfectly into your customer data stack. Bring in third-party cohorts from your CDPs and analytics tools or get a full 360 view of your user journey by sending experimentation data out.
Build a 360 view where you do it best. Use experimentation insights in GA4, Mixpanel, Heap, and more.
Whether it's data from a CDP, an analytics solution or a data lake, leverage your data by getting personal with segments.
Custom connectors are available to easily leverage even the smallest solutions you're working with.
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
Behind the Technology
Take decisions with confidence
that your conversions are safe
Bayesian statistics engine
All the data you need to make informed decisions, at your fingertips. Use gain probability and median value to best assess the impact of your experiments on your digital assets. Take decisions faster, weigh the ROI and reduce false positives.
Fail safely with sequential testing alerts
It’s ok to fail, but better to fail safely. Detect underperforming variations early based on a customizable sensitivity threshold.
A pioneer on the experimentation market
We’ve been around for 13 years, helping thousands of brands achieve their goals and let their ideas take flight with our A/B testing software.
Success stories
Case study
Shiseido Revitalizes Experience Optimization Strategy
6
Markets tested
Case study
How Hunter Boots Drove Value with Social Proof
+9%
Conversion Rate
Case study
La Redoute triples A/B test success rate with EmotionsAI
+9.9%
Transactions
Features
Everything you need
to get your visitors from A to B
Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.
Pre-built AI Segments
Target by engagement level, including disengaged, wandering, high-value and loyal visitors.
EmotionsAI
Reduce neutral tests by seeing the impact of your test by emotional need.
Visual Editor
No code, low code WYSIWYG editor to easily build variations with no technical knowledge needed.
Custom Widgets
Build, animate, re-use and share your own widgets.
Performance Center
Manage campaigns to maximize website performance.
Cross-account sharing
Test go well? Spread the wealth by copying experiments across accounts.
Unlimited experimentation
Your ideas are never limited.
Widget Library
Test with pre-built experiences to boost engagement.
Dynamic Allocation
Based multi-armed bandit, limit the loss in low performing variations.
Audience Builder
Build your own segments based on a huge list of criteria including behavior, location and interests.
Access Management & SSO
Leverage your own SSO and manage permissions on one account or across multiple.
Full-stack experimentation
Experiment on both client-side and server-side.
Unraveling the business impact of your experiments is no longer a challenge
With extensive analytics, measure test impact and finally attribute revenue gains. With our A/B testing software, you can choose from a wide range of KPI goals and go deep into test results with granular filters.
Revenue is attributed by campaign and by time period, so you can report on results with ease. Leverage AI to minimize the amount of neutral tests with our EmotionsAI module.
Simple integration for fast go-live
and quick results
Easy integration
To use AB Tasty on your website, all you need to install is our tags. That’s it. Do it directly in your site or through a tag manager.
Your progress is our progress
40% of our teams are customer-facing. We help you anywhere in the journey, anywhere in the world.
Grow, grow, grow
Grow your CRO maturity by sharing industry challenges and solutions with our community of clients.
Endless dreams
We provide front-end development support to turn complex ideas into great experiences.
Not just great tech
We’re known for our friendly CSMs. They don’t just help you use the solution to its full potential, they also provide you with ideas on how to best optimize your testing strategy.
Optimized with performance in mind
Let us handle the peaks during busy periods, so you can focus on conversions.
We manage over 70 billion events every day. We have top-level performance times with first loading time under 100ms. AB Tasty also gives you control over your performance with our Performance Center so you can optimize the load time and performance of your tag.
Why choose AB Tasty
as your preferred EOP
Market Leaders
As a Forrester Wave leader and with first-rate G2 peer reviews, over 1000 brands trust us to help their marketing and product teams optimize and innovate.
Pragmatic Support
Ensures AB Tasty meets and exceeds your expectations, managing the day-to-day relationships and account details.
Privacy & Security
The protection of personal data is important to AB Tasty. We are GDPR and CCPA compliant, and support cookieless options.
Performance Focused
We understand that website performance is vital. AB Tasty provides multiple features to optimize performance and a flicker-free experimentation & innovation solution.
What our customers are saying
AB Tasty has changed the way we work together. Today, we have almost 30 markets [onboarded], building a community of users and co-constructing the experimentation roadmap to optimize UX across all our touchpoints.
Before AB Tasty, we couldn’t measure how effective our changes were and how customers were reacting. We were just working with opinions and assumptions, and really struggling to put both of them aside. Now with AB Tasty, I’m always surprised with the results of an experiment.
AB Tasty not only enables us to quickly validate the hypothesis with data, but they also help us to say ‘no’ to a request because the data shows it’s not beneficial to the end customers.
Grow faster
with AB Tasty
Get a custom walkthrough of the platform