Combine specificity with scale using Content Personalization
Individuals are just that, individual. Give visitors an experience tailored to them across their entire journey by effortlessly building, targeting, and running website personalization campaigns with our content personalization solution.
Conversions with
personalization via gamification
for Clarins
+89%
Booking rates with audience segmentation
for Pan Pacific Hotel Group
+35%
Agency calls with Geo-targeting
+20%
Experiences that are personal to every visitor
Launch personalized experiences in minutes
Engage at every step of the journey
Scale experiences with the power of AI
AB Tasty’s Content Personalization Solution
Inch closer to the individual
Thrive in differences with personalized experiences
Targeted messages, personal offers, special interactions are all effortlessly built with your hands and our solution.
Bring ideas to life with our no-code/low-code Visual Editor. Add, edit, and re-order elements with the easiest WYSIWYG editor on the market.
A big selection of interactive widgets including social proof, urgency builders, and before&after to meet your visitors needs - you can even build your own Custom Widgets.
Go from simple to multi-page and multi-experience personalizations. And don't worry, you can decide which personalizations take priority to scale engagement.
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
Powerful segmentation = powerful conversions
Easily build segments directly in the AB Tasty Audience Manager based on in-session behavior, transactional, technographic, and location-based data.
Get even more personal with psychographic, cart abandonment and content interest segmentation.
Get even more granular by combining segments with your customer data from CDPs, your datalake and analytics solutions.
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
Scale personalization with the power of AI
Each visitor is unique, with unique expectations and needs. Scaling to every individual no longer needs to be a challenge with real-time segments built with AI.
Group your traffic into AI-powered segments based on level of engagement with your site, from disengaged to loyal.
Identify visitors’ emotional needs in 30 seconds, segment them, and create truly personal experiences with EmotionsAI.
Using natural language processing, target on your visitors' interests – do they favor boxers vs briefs? Apple vs Android?
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
Engage at critical moments in your journeys
Find those moments of truth in your touchpoints and engage at every step of the journey with the right personalization campaign.
With event-based personalization, you can trigger specific experiences at page load, at first click, at exit, and more.
Drive visitors down the funnel with perfectly timed personalization: welcome messages on the homepage, social proof at PDP, or promo codes
Time your personalization experiences to every time, every session, every x days, or stay strong with one!
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
Personalization is your priority
Audience Builder
Build your own segments and see how they perform
Custom widgets
Build and share your own widgets
Prioritization of personalization
Scale your campaigns and easily manage ranking
Multi-experience personalization
Build experiences for multiple segments
Engagement level
Automatically target wanderers, disengaged, loyal and valuable visitors
Share personalizations
Copy your best ideas across campaigns
Simple content personalization
Create a specific experience for a specific audience
Multi-page personalization
Display a personalization across multiple pages
Content interest
Create segments based on the interests of your visitors
Event triggers
Align certain campaigns with user actions
Dive into your personalization campaigns
Understand how segments perform with traffic and transaction rates per group. Cross-reference with other data to dive-deeper.
Take your personalization strategy one step further with AB Tasty’s Content Personalization Platform.
Integrations
Simply scale your personalization strategy
Easy integration
To use AB Tasty on your website, all you need to install is our tags. That’s it. Do it directly in your site or through a tag manager.
Your progress is our progress
40% of our teams are customer-facing. We help you anywhere in the journey, anywhere in the world.
Grow, grow, grow
Grow your CRO maturity by learning from others on industry challenges and solutions through customer events and CSM supported roadmaps.
Endless dreams
We provide front-end development support to turn complex ideas into great experiences.
Not just great tech
We’re known for our friendly CSMs. They don’t just help you use the solution to its full potential, they also provide you with ideas on how to best optimize your personalization strategy.
Optimized with performance in mind.
Let us handle the peaks during busy periods, so you can focus on conversions.
We manage over 70 billion events every day. We have top-level performance times with first loading time under 100ms. AB Tasty also gives you control over your performance with our Performance Center so you can optimize the load time and performance of your tag.
What our partners are saying
When we made the switch to AB Tasty, we wanted a partner who could help us with specialized testing in each market. We knew a one-size-fits-all did not work for our brand.
What was really appealing about AB Tasty’s solution was that it was in a ready-to-use format – there was little to no code to implement. We were able to set up the messaging template on our own in only a few weeks, shortening significantly our usual IT lead times
The personalization suite offers a range of features that can really help differentiate to certain persona groups and improve conversion rate
Why choose AB Tasty
as your preferred EOP
Market Leaders
As a Forrester Wave leader and with first-rate G2 peer reviews, over 1,000 brands trust us to help their marketing and product teams optimize and innovate.
Pragmatic Support
Loved for our friendly and local support, as an AB Tasty customer you’ll gain invaluable insights from our global digital strategy experts to help you scale faster.
Privacy & Security
The protection of personal data is important to AB Tasty. We are GDPR and CCPA compliant, and support cookieless options.
Performance Focused
We understand that website performance is vital. AB Tasty provides multiple features to optimize performance and a flicker-free experimentation & innovation solution.
Grow faster with AB Tasty
Get a custom walkthrough of the platform