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We are AB Tasty

Good things come to those who change. At AB Tasty, we’re the optimization partners pushing brave ideas from the inside out.

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Our Values

We dare to go further.

Get to know us best by learning our core values, which are at the heart of everything we do.

We bring client satisfaction

Our clients come first.
With every action we take we ask ourselves, “will our clients like this?” and “how will they benefit from it?”

We are impactful

Our energy goes into striving for excellence and creating real impact. We accept failure as a necessary part of bringing about change.

We go above and beyond

Where others falter, we thrive.
An ever-evolving tech landscape doesn’t scare us because we stay curious and push our ideas to new heights.

We live one team, one dream

No person has greater or less value than another. We leave our egos at the door because we know when one of us wins, we all win.

Our beginnings

From childhood schoolmates to fearless co-founders, Alix and Rémi created AB Tasty on the idea that experimentation and personalization should be fast—and simple. Success isn’t spontaneous, it’s built on continuous optimization: the process of trying, failing, refining, trying again and flying.  

That test-and-learn mentality is what makes AB Tasty a trusted optimization partner, helping you push great ideas to be greater and igniting change from within for over 13 years. 

Milestones

A little about where we’ve been

2014
Our first round of funding. We were just 10 employees with 25 customers, all within France.

2016
We raised our Series A funding for $6M. We grew to 50 employees, over 200 customers, and expanding with offices in the UK, Germany, and Spain.

2018
Shortly after raising Series B funding for $17M, we grew again to 100 employees and 380 customers. We went global with the opening of the US and Singapore offices.

2020
We achieved Series C funding for $40M at the start of 2020. We expanded our team to 225 employees while our customer base exploded to 900.

2023
In a year of resilience and growth, we reached 300 employees and over 1000 customers worldwide. Our Sydney office opened, further solidifying our presence in APAC. We acquired key technology during this time with epoq in late 2022 followed by Dotaki in early 2023.

Our team management