Watch AB Tasty and Mitch Hussey, Product Manager at Bonobos on how to use cross-functional experimentation to improve your digital experience.
In this webinar, you’ll learn:
- How to prioritize and roadmap experiments that will have the biggest impact on your customer experience.
- How to define roles and responsibilities for a cross-functional team so that everyone is aligned on goals and expectations.
- How to measure the impact of experiments on the customer experience, revenue, and product functionality.
You’ll also get a behind-the-scenes look at three real-world experiments that Bonobos has run, and learn how to apply these insights to your own business.
This webinar is for you if you’re interested in:
- Improving your digital experience
- Learning how to use experimentation to drive results
- Getting insights from a leading retailer
Speakers
Mary Kate Cash
Head of Growth Marketing, North America, AB Tasty
Mitch Hussey
Product Manager, Bonobos
