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#A/B Testing

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+21

Article

16min read

5 Behavioral Targeting Tactics to Boost Conversions (with Examples)

AB Tasty

Jun 3, 2024

Webinars

Replay

Decoding Online Shopping: Consumer Trends 2024

M. Kate Cash

J. Hughes

Everything You Need to Know about Personalization

Let’s get personal. To turn your passive website visitors into active custome [...]

Article

3min read

AB Tasty is now available on the Shopify App Store

AB Tasty

May 30, 2024

Article

3min read

CX Optimization Webseries APAC: Episode #3 – The Importance of Continuous Optimization in A/B Testing

Ross Salveron

May 29, 2024

Article

5min read

Mutually Exclusive Experiments: Preventing the Interaction Effect

Hubert Wassner

May 23, 2024

DevOps Guide

As DevOps becomes more widely adopted by organizations in modern software development, the [...]

Release Management Guide for Product Managers

Release management outlines the critical stages or phases of your project from the birth o [...]

Split testing

The ability to run split tests changed online marketing forever. If you want to compare tw [...]

Article

5min read

Tapping into Emotional Marketing | Talia Wolf

Maddie Ostrander

May 21, 2024

Article

13min read

Frequentist vs Bayesian Methods in A/B Testing

Hubert Wassner

May 21, 2024

Season 4 Episode 2

Tapping into Emotional Marketing | Talia Wolf

Article

6min read

The Truth Behind the 14-Day A/B Test Period

Hubert Wassner

May 14, 2024

Webinars

Replay

Using GA4 and BigQuery to Upgrade Your Experimentation

T. Eoff

A. Smolin

M. Kate Cash

Article

18min read

Your Guide to Product Listing Pages and How to Optimize Them (+ Examples)

Emily Healy

May 6, 2024

Decoding Online Shopping: Consumer Trends for E-commerce in 2024

Article

4min read

CX Optimization Webseries APAC: Episode #2 – A/B Testing Strategies for Revenue Optimization

Ross Salveron

Apr 25, 2024

Webinars

Replay

The Digital Customer Journey

J. Trout

G. Dhameja

Article

6min read

Trial and Error of Building a Culture of Experimentation in Marketing | Rand Fishkin

Rowan Haddad

Mar 26, 2024

Season 4 Episode 1

Trial and Error of Building a Culture of Experimentation | Rand Fishkin

Article

3min read

CX Optimization Webseries APAC: Episode #1 – CRO Trends in 2024

Ross Salveron

Mar 26, 2024

Article

3min read

Analytics Reach New Heights With Google BigQuery + AB Tasty

John Hughes

Mar 25, 2024

Case Study

On The Beach Tests the Water with Personalization

+200

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