Groupama is an international insurance group present in 10 countries. The group turned to AB Tasty’s EmotionsAI solution to help it better adapt its testing strategy to the diversity of its customers’ profiles.
CHALLENGE
Groupama wanted to find a way to better adapt its testing approach to the unique emotional needs of each of its customers. They already had a testing solution in place but were curious about EmotionsAI’s innovative emotional targeting.
TEST IDEA
An A/B test was carried out on the quote request form. The “Intuitive” segment received a reassuring message on the form, guaranteeing the protection of their personal data. The “rational” segment saw the form without any additional messages, which allowed them to continue without being distracted.
RESULTS
In the space of two weeks, Groupama has already obtained convincing results. EmotionsAI’s targeted messages led to a 10% increase in quote requests. They also saw a 2 point increase in moving to the next step in the form, allowing customers to move further in the purchasing process.
TAKEAWAYS
The first test having been successful, Groupama decided to deploy EmotionsAI thanks to the immediate return on investment observed.
