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14min read

How To Build A Customer Journey Map

AB Tasty

Jun 18, 2024

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13min read

Customization vs Personalization: What’s the Difference?

AB Tasty

Jun 10, 2024

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16min read

5 Behavioral Targeting Tactics to Boost Conversions (with Examples)

AB Tasty

Jun 3, 2024

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3min read

AB Tasty is now available on the Shopify App Store

AB Tasty

May 30, 2024

Article

3min read

CX Optimization Webseries APAC: Episode #3 – The Importance of Continuous Optimization in A/B Testing

Ross Salveron

May 29, 2024

Article

5min read

Mutually Exclusive Experiments: Preventing the Interaction Effect

Hubert Wassner

May 23, 2024

Article

5min read

Tapping into Emotional Marketing | Talia Wolf

Maddie Ostrander

May 21, 2024

Article

13min read

Frequentist vs Bayesian Methods in A/B Testing

Hubert Wassner

May 21, 2024

Article

6min read

The Truth Behind the 14-Day A/B Test Period

Hubert Wassner

May 14, 2024

Article

18min read

Your Guide to Product Listing Pages and How to Optimize Them (+ Examples)

Emily Healy

May 6, 2024