Case Study

Luxury Brand Frette Increases Revenue By Over 8% with Web Copy Optimization

8.69%
Increase in revenue
Case Study

NYX Professional Makeup Increases Transactions and Decreases Bounce Rate Using Social Proof Messaging

43%
Increase in click-through rate
Article
10min read

Loss Aversion Strategies to Dial-Up Your Ecommerce Conversion

AB Tasty

AB Tasty

Mar 6, 2019

Case Study

How Best Western® Hotels & Resorts Increased Loyalty Program Engagement

12%
Increase in account creations
Article
8min read

Halo Effect: What it is, Why it Works and How to Use it

AB Tasty

AB Tasty

Feb 5, 2019

Article
4min read

The Barnum Effect: How it Affects Marketing and Conversions

AB Tasty

AB Tasty

Jan 30, 2019

Article
13min read

Cognitive Dissonance: How You Can Resolve It And Drive More Conversions

AB Tasty

AB Tasty

Jan 24, 2019

Article
10min read

7 Ways To Make Your Testimonials More Persuasive  

AB Tasty

AB Tasty

Dec 21, 2018

Article
10min read

5 Behavioral Targeting Tactics to Boost Your Conversions

AB Tasty

AB Tasty

Dec 19, 2018

Case Study

Kiehl’s Increases Revenue by 31% with Basket Page Optimization

+5%
Basket size
Case Study

Lancôme Increases Revenue by 15% With Login Page Optimization

+30%
Clicks on 'create account'
Article
7min read

How to Easily Boost your Average Order Value

AB Tasty

AB Tasty

Dec 5, 2018

Article
12min read

Cognitive Biases Definition Plus 6 Powerful Marketing Examples

AB Tasty

AB Tasty

Oct 29, 2018

Case Study

Yves Saint Laurent Beauty Increases Online Transactions by +10%

+9%
Access to basket page
Article
6min read

Mobile APP Growth: Why The In-App Experience Is More Important Than Ever

AB Tasty

AB Tasty

Oct 15, 2018

Article
8min read

How Expanding Your Product Line Can Help Boost Conversions

AB Tasty

AB Tasty

Sep 18, 2018

Article
6min read

Server-Side Testing: Definition, Advantages and Examples

AB Tasty

AB Tasty

Sep 14, 2018

Case Study

Hagebaumarkt increases recommendation performance switching to AB Tasty

+10%
increased recommendation performance
Article
5min read

15 Ways to Drastically Improve Your B2B Conversion Rates

AB Tasty

AB Tasty

Jul 14, 2018

Article
6min read

7 Tips for Implementing A/B Testing in your Social Media Campaigns

AB Tasty

AB Tasty

Jul 3, 2018

Article
11min read

How Creating Personas Can Help You Personalize Your Website

Anthony Brebion

Anthony Brebion

Jun 29, 2018

Article
6min read

How Does Page Speed Really Affect your Conversions

Anthony Brebion

Anthony Brebion

Jun 27, 2018

Article
7min read

How to Effectively A/B Test your Content Headlines

Anthony Brebion

Anthony Brebion

Jun 26, 2018

Article
11min read

A Beginner’s Guide to A/B Testing your Emails

Anthony Brebion

Anthony Brebion

Jun 25, 2018

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