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- - - Go further with
    - EmotionsAI
    - Guided Selling
    - Email Recommendations
    - Intelligent Categories
  - - Built for scale
    - AI
    - Security and Privacy
    - Tech and Performance
  - - Documentation
    - Web Experimentation
    - Search & Reco
    - Feature Exp. & Rollouts
    - Feature Developer Doc
Grow with us
- - - Success with AB Tasty
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Theme

#A/B Testing

#AI

#CRO

#CRO Culture

#Culture of Experimentation

#Customer Journey

#Customer Psychology

#Data & Analytics

#DevOps

#Digital Marketing

#Email Marketing

#Experimentation

#Feature Experimentation

#Feature Management

#Mobile optimization

#Optimization

#Personalization

#Product Updates

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#Split Testing

#Statistical Methodology

#UX Optimization

+21

Article

10min read

How A Customer Journey Map Can Help You Improve User Experience

Anthony Brebion

Jun 21, 2018

Article

9min read

A Beginner’s Guide to Usability & User Testing

Anthony Brebion

Jun 8, 2018

Article

7min read

How to A/B Test Without Jeopardizing your SEO Efforts

Anthony Brebion

May 29, 2018

Case Study

UNICEF France Maximizes On-Site User Feedback

3.6%

Visitors filled in survey

Case Study

Urban Decay Increases Revenue by 7%

+7%

Revenue increase during test

Article

10min read

How to A/B Test your Landing Page: a Step-by-Step Guide

Anthony Brebion

May 16, 2018

Article

8min read

What Lies Behind Website Optimization?

Anthony Brebion

May 2, 2018

Case Study

La Redoute increases RPV by 2.7%

+4%

Increase in average order value

Article

6min read

The Science Behind Purchasing Anxiety

AB Tasty

Feb 28, 2018

Article

4min read

The Pros and Cons of Multivariate Tests

AB Tasty

Feb 20, 2018

Article

5min read

A/A Testing: A Waste of Time or Useful Best Practice?

AB Tasty

Feb 19, 2018

Article

8min read

Recommendation vs Personalization

Anthony Brebion

Feb 7, 2018

Article

8min read

Revenue Per Visitor: Definition, Formula & Best Practices

Anthony Brebion

Feb 2, 2018

Article

8min read

Client and Server-Side A/B Testing – The Best of Both Worlds

AB Tasty

Feb 1, 2018

Article

10min read

Customization and Personalization: Two Sides of the Same (Millennial) Coin

AB Tasty

Jan 8, 2018

Article

8min read

The Ecommerce Conversion Funnel Survival Guide

AB Tasty

Jan 3, 2018

Article

19min read

Examples of the Best Landing Page Designs in 2019

Anthony Brebion

Dec 28, 2017

Article

7min read

AB Tasty Reaches a New Milestone in Optimizing UX for Dynamic Websites

AB Tasty

Nov 16, 2017

Case Study

How Ashley Furniture Increased Conversions by +15%

+15%

Conversions

Article

5min read

Top 15 of the Best Landing Pages for Lead Generation

AB Tasty

Jun 8, 2017

Article

6min read

How to Avoid Flickering in A/B Tests

Anthony Brebion

Apr 7, 2017

Article

6min read

What Does a Data Scientist Think of Google Optimize?

Hubert Wassner

Oct 28, 2016

Article

9min read

5 A/B Test Case Studies and What You Can Learn From Them

AB Tasty

Feb 26, 2016

Article

4min read

User Testing and A/B Testing… Strengths and Differences

Anthony Brebion

Jan 9, 2015

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