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Platform
- - - Go further with
    - EmotionsAI
    - Guided Selling
    - Email Recommendations
    - Intelligent Categories
  - - Built for scale
    - AI
    - Security and Privacy
    - Tech and Performance
  - - Documentation
    - Web Experimentation
    - Search & Reco
    - Feature Exp. & Rollouts
    - Feature Developer Doc
Grow with us
- - - Success with AB Tasty
    - Customers
  - - Extensive Partner Network
    - Find a partner
    - Partners directory
    - Integrations
  - - Global Support
    - Customer Success Team
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Theme

#A/B Testing

#AI

#CRO

#CRO Culture

#Culture of Experimentation

#Customer Journey

#Customer Psychology

#Data & Analytics

#DevOps

#Digital Marketing

#Email Marketing

#Experimentation

#Feature Experimentation

#Feature Management

#Mobile optimization

#Optimization

#Personalization

#Product Updates

#Recommendations

#ROI

#Rollouts

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#Statistical Methodology

#UX Optimization

+21

Case Study

Groupama increases quote submissions with EmotionsAI

10%

increase in quote submissions

Case Study

La Redoute triples A/B test success rate with EmotionsAI

3x

success rate of A/B tests

Article

8min read

The Ideal CRO Structure for Sustainable Growth

Emily Healy

Sep 8, 2023

Case Study

Pan Pacific Hotels Group Uplifts Revenue with Audience Segmentation

+35.3%

Visitor-to-book rate

Article

7min read

Personalization Approach Remastered | David Mannheim

Rowan Haddad

Sep 5, 2023

Article

7min read

Maximize the Potential of Experience Optimization Platforms: Key Questions to Ask for Performance Success

AB Tasty

Aug 29, 2023

Article

10min read

Feature Rollout Plan 101: Create the Perfect Plan for Stress-Free Releases

Rowan Haddad

Aug 24, 2023

Article

11min read

CRO Metrics: Navigating Pitfalls and Counterintuitive KPIs

Hubert Wassner

Aug 22, 2023

Article

4min read

A unified experience with Epoq joining AB Tasty website

Maddie Ostrander

Aug 17, 2023

Case Study

Whitepages Boosts Subscriptions with AB Tasty’s Feature Experimentation

+23%

Conversion Rate Increase

Case Study

Embark Veterinary Optimizes Product Pages to Drive Growth

+7%

Conversion rate

Article

7min read

Four Ways to Use GA4 to Power Your Web Experimentation Programs

AB Tasty

Aug 10, 2023

Webinars

Replay

Elevating Customer Engagement with Student Beans

J. Hughes

S. Samiullah

Article

7min read

Understanding shopping engagement software: How do virtual shopping assistants work?

AB Tasty

Aug 7, 2023

Webinars

Replay

How Bonobos Works Cross-Functionally to Create Winning Customer Experiences

M. Kate Cash

M. Hussey

Article

16min read

Feature Flags: Should I Build or Buy?

Rowan Haddad

Jul 25, 2023

Psychology Hacks for Experience Optimization

Article

10min read

Rollout and Deployment Strategies: Definition, Types and the Role of Feature Flags in Your Deployment Process

Rowan Haddad

Jul 13, 2023

Article

7min read

Put Data in the Driver’s Seat | Marianne Stjernvall

Rowan Haddad

Jul 11, 2023

Article

5min read

The Future of Digital Personalization: EmotionsAI by AB Tasty

John Hughes

Jul 11, 2023

Article

18min read

The Many Uses of Feature Flags to Control Your Releases

Rowan Haddad

Jun 29, 2023

Webinars

Replay

Enhance Your Personalization With AI

M. Kate Cash

J. Hughes

Article

1min read

Client-Side vs. Server-Side Experimentation [Infographic]

Rowan Haddad

Jun 23, 2023

Article

1min read

Feature Flags: Essential List of Dos and Don’ts

Rowan Haddad

Jun 23, 2023

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