Join us for an engaging fireside chat where industry experts dive deep into the art of optimizing customer experiences. This webinar will bring together thought leaders to share their insights on maximizing upsell and cross-sell strategies for brands. 

Whether you’re looking to fine-tune your cart optimization strategy or enhance customer loyalty, this conversation is packed with actionable advice to help you stay ahead of the curve.

Some of the things we’ll discuss:

• Best tactics to increase cart size
• Learn how to streamline the checkout process to reduce abandonment and increase conversions.
• Discover the best moments in the customer journey to suggest additional products, boosting average order value.
• Explore ways to make the search function work harder for you, driving users to the products they want.
• Understand how testing different approaches can enhance customer retention and create long-term loyalty.

Don’t miss this opportunity to gain practical tips from experts who know how to drive digital success.

The post Test, Optimize, Upsell – Boosting Revenue for E-commerce appeared first on abtasty.

In this webinar, we’ll cover

• The Mobile Customer Journey: Understand how smartphones change consumer behavior and how to create a seamless omnichannel experience.
• Optimizing Mobile Space: Discover techniques to enhance user navigation and highlight key content above the fold.
• The Thumb Zone: Design for accessibility by placing important content and CTAs within easy reach.
• Effective CTAs: Learn best practices for creating compelling CTAs that convert.
• Streamlining Processes: Simplify checkouts and forms to reduce friction and encourage purchases.

Register now to save your spot!

The post Mastering Mobile Optimization for Modern Commerce appeared first on abtasty.

How can testing hypotheses with reliable data reduce risks and guide product development towards business success? 

This webinar is designed to inspire Experimentation, Marketing and Product leaders to establish a continuous “Test and Learn” culture and optimize resources through measurable results.

In this action-packed session, you’ll learn how to:

• How to enhance the digital experience and organize effective Product and CRO teams?
• What essential skills does every team need to thrive?
• Discover the methodology and RACI (Responsible, Accountable, Consulted, Informed) framework for successful experimentation.

Join Pascal Davis, a specialist in data-driven Experience Management, who has worked for over a decade in Silicon Valley, ManoMano and Accenture. He brings a wealth of experience and strategic vision to team organization and culture.

The post How Experimentation Culture Drives Digital Success appeared first on abtasty.

Watch our webinar to uncover the secrets of consumer behavior and explore the latest trends in online shopping for 2024. Discover what drives consumers to click ‘buy,’ what keeps them coming back, all tailored to help you optimize your e-commerce strategies.

We’ll cover:

• Consumer Habits: What are they buying and where?
• Purchase Influences: What factors influence their decisions?
• Frustrations: Why do they leave without buying?
• Data Security: How confident are they about their data safety?
• AI in E-commerce: Where do shoppers expect AI to assist?
• Personalization: What do they want from a tailored shopping experience?

The post Decoding Online Shopping: Consumer Trends 2024 appeared first on abtasty.

In this webinar, we’ll cover:

• Using GA4 and BigQuery Data to Generate Impactful Hypotheses and Well-Designed Tests
  Discover how to harness the power of GA4 and BigQuery to uncover valuable insights and generate data-backed hypotheses that fuel successful experiments.
• Measuring Results of Experiments with Precision
  Gain a deep understanding of how to accurately measure the outcomes of your experiments, ensuring you can confidently assess their impact and make data-driven decisions.
• Real-World Examples of Data-Driven Experimentation
  Explore real-life case studies showcasing how leading brands have leveraged data to design and execute experiments that drive measurable business outcomes.
• Leveraging Revenue Tables to Better Articulate Experimentation Results
  Learn how to effectively utilize revenue tables to communicate the financial impact of your experiments, enabling stakeholders to understand the true value of your optimization efforts.

Don’t miss this opportunity to elevate your experimentation game and unlock the full potential of your data. Reserve your spot today and get ready to embark on a journey towards data-driven optimization success!

The post Using GA4 and BigQuery to Upgrade Your Experimentation appeared first on abtasty.

• Defining various customer actions and behaviors
• Identifying areas for improving your optimization strategy
• Outlining personalization opportunities
• Providing customer success stories in each phase to inspire your brave ideas
• Crafting questions that allow you to take notes and brainstorm
• Listing key performance indicators that can be tracked to evaluate performance along the way
• Designing a visual way to follow along your digital customer journey complete with the high points

Crafting extraordinary experiences means understanding how to differentiate each phase if you want to bring them to life.

With the help of this webinar, you won’t just navigate the digital space – you’ll dominate. Lead your customers toward their purchasing goals, build relationships, and accomplish business objectives along the way!

The post The Digital Customer Journey appeared first on abtasty.

We look at how you can personalize your visitors’ digital experience in real-time with data and experimentation.

Discover how Mixpanel aids in tracking user behavior and engagement, utilizing cohorts to unveil groups of users with shared characteristics or behaviors. We’ll showcase AB Tasty’s role in crafting personalized user experiences, leveraging insights gleaned from Mixpanel analytics to drive winning variant determinations and enhance user engagement.

We’ll discuss:

• How Mixpanel helps track user behavior and engagement.
• How Mixpanel can use cohorts to show groups of users that share a certain set of properties or perform a similar sequence of events.
• Showcase AB Tasty’s role in creating personalized user experiences based on the insights gained from Mixpanel analytics.
• Determine different sets of users in AB Tasty for more winning variants.
• Personalize for your users based on empathy.

The post Real-Time Personalization appeared first on abtasty.

Join AB Tasty and our solutions partner, fifty-five, global martech consultancy, as we dive into the top trends in experience optimization for 2024.

In this presentation, we’ll cover:

1. Hyper-Personalization & Connected Commerce: There is a growing need for businesses to provide hyper-personalized experiences seamlessly across all touchpoints.
2. AI-Powered Content Generation: The use of generative AI for content creation and personalization is expected to significantly impact digital marketing and customer engagement in 2024.
3. Digital Engagement Redefined: Customer expectations for digital engagement are continuously growing, leading to new definitions and standards of customer-brand interaction.
4. Unified Interaction-Centric Platform: Companies are focusing on integrating digital customer experience into a unified platform to ensure harmonious and connected customer touchpoints across websites, mobile apps, and contact centers.
5. Proactive and Personalized Experiences: Businesses are leveraging data and AI to deliver proactive, personalized touchpoints throughout the customer journey, aiming to understand, predict, and deliver exceptional experiences.

Save your seat today!

The post 2024 Experience Optimization Trends appeared first on abtasty.

We want to give our customers ideas for winning CRO strategies and we are going to do it with an added Christmas cheer! Implementing successful digital strategies can drive conversions, enhance user experience, and ultimately lead to a thriving online presence during the busiest times of the year.

The influx of online traffic during the holiday season demands a seamless and engaging website to keep and convert visitors into customers. In this webinar, we’ll delve into the significance of a top-notch digital presence and how it directly impacts sales and customer satisfaction. Additionally, we’ll showcase real-life success stories from our clients, giving the benefits of using winning strategies.

We are joined Alex Dyson from Merkle – a global data-driven performance marketing agency renowned for its expertise in customer relationship management, analytics, and digital marketing strategies.

We’ll look at how changing online behavior means you need to change your CRO strategy, with insights from the Luxury sector as well as predictions for 2024!

Join us as we share our winning client stories from Merkle and AB Tasty in order to make sure that you have a winning CX strategy!

The post 5 Winning CRO Strategies for the Holiday Season appeared first on abtasty.

Did you know that a one-second delay in page load time can reduce your conversion rate by 7%?

While they usually go unseen, tags can have a huge impact on your user experience. From slowing down load time to disrupting data and analytics, tag performance is another aspect of your site that you need to optimize for flawless user experiences.

Watch our next webinar to learn more about

• the AB Tasty tag and performance
• tracking tag performance and key indicators
• best practices for optimizing tag performance

Don’t let tag performance hold back your growth – learn all about how to optimize your tags for better user experience.

Watch Now!

The post All You Need to Know about Tags and Site Performance appeared first on abtasty.