A seasoned CRO expert, Bhavik Patel is the Product Analytics & Experimentation Director at Lean Convert, leading a team of optimization specialists to create better online experiences for customers through experimentation, personalization, research, data, and analytics.In parallel, Bhavik is the founder of CRAP Talks, an acronym that stands for Conversion Rate, Analytics and Product, which unites CRO enthusiasts with thought leaders in the field through inspiring meetup events – where members share industry knowledge and ideas in an open-minded community.

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Conversion optimization specialist Talia Wolf is the founder and CEO of Getuplift – a company that leverages optimization strategies such as emotional targeting, persuasive design, and behavioral data to help businesses generate more revenue, leads, engagement and sales.

Starting her career in a social media agency, where she was introduced to the concept of CRO, Talia went on to become the Marketing Director at monday.com, before launching her first conversion optimization agency, Conversioner, in 2013.

Today, with her proven strategy in hand, Talia teaches companies all over the world to optimize their online presence using emotional techniques.

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About Rand Fishkin

Rand Fishkin is the co-founder and CEO of SparkToro, makers of fine audience research software to make audience research accessible to everyone. He’s also the founder and former CEO of Moz and also co-founded Inbound.org alongside Dharmesh Shah, which was sold to Hubspot in 2014. Rand has become a frequent worldwide keynote speaker over the years on marketing and entrepreneurship with a mission to help people do better marketing.

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Ruben de Boer is a lead CRO Manager and consultant with over 14 years of experience in data and optimization. At Online Dialogue, Ruben leads the Conversion Managers team, developing team skills and quality as well as setting the team strategy and goals.

In 2019, Ruben founded his company, Conversion Ideas, where he helps people kick start their career in Conversion Rate Optimization and Experimentation by providing affordable, high-quality online courses and a number of resources.

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Lukas Vermeer, the director of experimentation at Vista, is an expert in implementing and scaling experimentation. Previously, he worked for over eight years at Booking.com as a product manager, data scientist and lastly, director of experimentation.

With a background in machine learning and AI, Lukas is specialized in designing and building the necessary processes and infrastructure for starting and scaling testing to drive business growth. He also offers consulting services to help companies implement and accelerate experimentation.

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Jonny Longden, the conversion director at Journey Further, has over 15 years of experience improving websites with data and experimentation.

His previous professional experience includes working as the head of digital experimentation at Sky, where he built and led the conversion team, and as the head of digital analytics & experimentation at Visa.

Jonny believes smaller companies and start-ups in the explorative phase of their development are in the most need of experimentation.

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Chad Sanderson, head of product – data platform at Convoy, is a renowned expert on digital experimentation and analysis at scale.

He is also a product manager, public speaker and writer who has given lectures on topics such as the statistics of digital experimentation, advanced experimentation analysis, small-scale experimentation for small businesses, and more.

He previously worked as the senior program manager for Microsoft’s AI platform and before that, he was the personalization manager for Subway’s experimentation team.

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Ronny Kohavi, one of the pioneers of experimentation, has over three decades of experience in machine learning, controlled experimentation, AI and personalization.

He was previously vice president and technical fellow at Airbnb. Prior to that, Ronny led the cloud and AI group’s analysis and experimentation at Microsoft, and was the director of personalization and data mining at Amazon.

Ronny’s extensive experience has laid the foundation of modern online experimentation.

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