At the end of 2023, nearly 70% of the world’s population are smartphone users. And with an increasing number of people owning more than one phone, subscriptions have outpaced ownership at an estimated 7 billion this year (and is expected to reach 8 billion in 2028).

Smartphones have transformed how consumers interact with brands, creating an almost instant connection between inspiration and action.

Mobile website traffic peaked at 59% in 2022 before settling at 54% in 2023.

However, mobile conversion rates lag behind. Desktop and tablet conversions lead at 3.1% and 2.8%, while smartphones trail at 2.3%.

So, why the gap?

In our e-book, “Mobile Optimization Guide: Tips for Smartphone Survival,” we explore consumer behavior, industry trends, and mobile optimization tests from AB Tasty clients. Discover how smartphones impact the customer journey and learn strategies to optimize the user experience and boost conversions.

Topics discussed in this e-book include:

• Smartphones and the customer journey
• The importance of speed
• The thumb zone
• Maximizing available space
• Optimizing the call-to-action
• Streamlining processes

74% of Gen Z say they most often reach for mobile devices when shopping online.

Download your copy of the “Mobile Optimization Guide” today and start transforming your mobile strategy!

The post Mobile Optimization Guide: Tips for Smartphone Survival appeared first on abtasty.

With our new report, Decoding Online Shopping: Consumer Trends for E-commerce in 2024, dig into the depths of consumer preferences, exploring how they shop online, what keeps them coming back for more, and where they want to see improvements in e-commerce.

Decisions, decisions…

of consumers compare 1 or more products when shopping online.

The topics covered in this report include:

• Consumer habits: What are they buying and where?
• Influences: What factors do they consider when making a purchase?
• Frustrations: Why are carts abandoned? What are their online shopping pet peeves?
• Data, privacy, and security: Do they feel their data is in safe hands?
• AI tools: Where do shoppers expect AI assistance in the buying journey?
• Personalization: What do they want from a more tailored shopping experience?
  

Your Sneak Peek

Online shoppers contain multitudes, there’s not just one type or a one-size-fits-all solution to cater to them.

Take a look at some of the insights we uncovered in our report.

Oh, where to begin?

of consumers start their shopping journey with Google search or Google shopping.

Let’s dive deeper into the mind of the consumer together. Download Decoding Online Shopping: Consumer Trends for E-commerce in 2024 now.

The post Decoding Online Shopping: Consumer Trends for E-commerce in 2024 appeared first on abtasty.

In a highly competitive digital marketplace, optimizing your website for a unique and seamless digital customer journey is no longer just a competitive advantage — it’s a necessity. 

We’ve put together a content kit of excellent resources that break down the seven distinct phases of the digital customer journey like you’ve never seen before. Each resource is uniquely focused on empowering you to dive into the details of your customer’s unique journey with your brand and fight user frustrations along the way.

This content kit includes: 

1. The E-book: Your guide to truly understanding customer actions in each phase, KPIs to follow, and business objectives to help you craft seamless experiences.
2. The Workbook: You deserve space to personalize your learnings. Use the workbook to actively follow our E-book. It’s filled with questions to help you understand how customers behave with your brand, the areas where you excel, and where you have room for improvement. 
3. The Use Case Booklet: See theory put into practice and learn from our own AB Tasty clients who have tested again and again to learn how to improve each step of the journey. 
4. The Infographic: Visualize how your visitors go through your website, make decisions, and what pushes them to the next phase.

Crafting extraordinary experiences means understanding how to differentiate each phase if you want to bring them to life. With the help of this content kit, you won’t just navigate the digital space – you’ll dominate. 

Let’s find your better, together!  

The post The Digital Customer Journey appeared first on abtasty.

Headphones are on, now it’s time to get inspired.

Like the iconic CDs of yesteryear, this ebook is a 2023 compilation of the top hits in experience optimization case studies.

Dig into a curated playlist of real-world scenarios where our global customers have pushed their experiences further with AB Tasty through features like web experimentation, feature experimentation, AI-powered personalization and more.

From A/B testing banners and copy to more in-depth CRO strategy shifts, discover how leading companies have leveraged data-driven strategies to elevate their customer experiences, boost conversion rates, and drive remarkable results.

Explore the success stories and innovative approaches that can inspire your own journey towards achieving customer-centric excellence.

Find out what it takes to achieve chart-topping success in experience optimization!

Download your copy of “Now That’s What I Call AB Tasty” today.

WEB EXPERIMENTATION CASE STUDY

Galeries Lafayette Asks How Quality of Product Images Impacts User Behavior

Working with AB Tasty and technology partner Contentsquare, the team at Galeries Lafayette created a test to display premium images of products worn by models to measure impact on conversions. The results were immediate, leading to a 49% increase in clicks and…

Top hits in experience optimization featuring real-world  AB Tasty customers

Grab your copy of “Now That’s What I Call AB Tasty” today.

The post Now That’s What I Call AB Tasty appeared first on abtasty.

Luxury e-commerce brands face unique challenges but also unparalleled opportunity.

As technology advances and consumer expectations are high, the key to thriving in the luxury industry lies in mastering the art of experimentation, personalization and continuous experience optimization.

Unveil an arsenal of test ideas that luxury brands can employ to curate custom experiences, featuring examples from real AB Tasty clients in the luxury industry to serve as inspiration for you to start creating your own dazzling digital experiences.

Craft experiences that wow!

Get your copy of “7 Luxury Test Ideas To Make Your Digital Experiences Shimmer” now.

LUXURIOUS TEST IDEA

Help visitors find the products they need with subcategories like ba&sh

The team at ba&sh found that their product listing pages were often the first place visitors landed on the website. From there, visitors often browse but click away if they don’t find what they are looking for quickly. An A/B test proved that  displaying clear category filters helped ease the shopping experience, leading to a 2% increase in traffic to the product detail pages and a 3% increase in revenue.

Build luxe experiences that surpass your customers’ expectations

Get access to the latest trends in experimentation with “7 Luxury Test Ideas To Make Your Digital Experiences Shimmer.”

The post 7 Luxury Test Ideas To Make Your Digital Experiences Shimmer appeared first on abtasty.

In this e-book, we outline four common cognitive biases and how you can leverage each in your experience optimization strategy to drive increased conversions featuring real use cases from AB Tasty clients.

What is cognitive bias and how does it relate to CRO?

Cognitive bias can be defined as the systematic tendency, used by the brain as an information processing shortcut, to base judgment, memory, decision-making, etc., on one’s personal frame of reference instead of on rational logic.

By designing a website with common cognitive biases in mind – or by testing website optimization ideas based on these biases – CRO experts are routinely able to increase conversion rates – simply by gaining a better understanding of why and how online consumers make decisions.

The post Psychology Hacks for Experience Optimization appeared first on abtasty.

On average, less than 3% of all traffic coming to your website will convert to leads.

Lead generation is often one of the biggest priorities for marketers, but it can also be their biggest challenge. According to Klipfolio, an average of 2.4% of visitors make the jump to convert. So how can you boost this number?

Experimentation is the answer. Testing and discovering what works best to encourage your audience to engage is an essential part of building customer-centric, lead-generating digital experiences.

To help you get started turning passive visitors into qualified leads, we gathered 8 experience optimization test ideas from AB Tasty clients that you can use to boost conversions and drive better engagement with your audience.

Don’t miss out on potential leads!

LEAD GEN TEST IDEA360Learning simplifies the navigation bar to better direct visitorsThe team at 360Learning wanted to improve the user experience on their homepage to drive more leads. An A/B test was created for the main navigation bar where a simplified version competed against the original, busier version. The results? With fewer distractions, the simplified navigation bar lead to clicks on “Request a Demo” soaring by 60%.

Stop letting potential leads click away

Grab your copy of “The Lead Gen Playbook” and start testing today.

The post The Lead Gen Playbook appeared first on abtasty.

In the age of digital transformation, organizations now more than ever have to move fast to meet fast-changing customer and market demands and to gain competitive advantage.

DevOps is one methodology that many teams have incorporated into their work flows to increase efficiency and speed of delivery while maintaining and even improving product quality.

And yet, with its widespread adoption, there is still much confusion over DevOps and what the term encompasses.

This guide seeks to put all your questions about DevOps to rest by going in depth into the concept of DevOps and all the essentials surrounding this methodology. We also take a look at how feature flags can facilitate DevOps implementation by reducing deployment time and enabling low-risk and faster software delivery. 

In particular, this e-book will go over:

• The definition, fundamentals and culture of DevOps
• The benefits of the DevOps approach and the skills needed for its successful implementation in your organization
• How feature flags fit into the DevOps methodology

The post A Guide to All Things DevOps appeared first on abtasty.

From achieving higher click rate on their newsletter and product pages to increasing their sales, here are 5 examples to see how different e-commerce clients leverage product recommendation and intelligent search to personalize experiences for customers and increase their KPIs in the process.

Inside this e-book, you will find:

• How to increase newsletter click-through rate through personalized, category-related product recommendations
• How a combination of store operator know-how and a personalized recommendation strategy can help push sales
• How to achieve higher click-through rate on product overview pages with self-learning ranking
• How a combination of a high-performance recommendation engine and a custom-developed personalization strategy can lead to more sales
• How intelligent search can result in an increase in sales

The post 5 E-Commerce Tips for Product Recommendation and Site Search appeared first on abtasty.

Sometimes, there might be too much of a good thing, even when it comes to feature flags.

While we recognize the many benefits and uses feature flags bring to product and development teams alike, they also come at a heavy cost if not managed properly.

In the beginning of your feature flagging journey, things may seem simple enough. You might be starting off with a few if/else statements, but the more advanced your use cases become, the more complicated it gets to manage all the flags in your system.

As one flag quickly turns into 50, your flag count could eventually reach a number so high that you easily start to lose sight of all the flags you and your teams created resulting in “feature flag hell”. In other words, feature flags become a form of technical debt.

However, there are ways to keep technical debt at bay and that’s by ensuring you have an efficient tool in place that helps you keep track of all the flags you create and then remove them once they’ve served their purpose. In that sense, it’s important to remember to use feature flags carefully and strategically.

In this e-book, we provide you with our top feature flags best practices that you and your team should be aware of to avoid the pitfalls of feature flags and reap their rewards instead which include:

• Plan your feature flags carefully
• Name your flags consistently
• Set up and manage access control
• Limit and clarify the scope of each flag
• Clean up flags regularly
• Establish clear visibility of all flags
• Use a feature management tool

The post 7 Best Practices for Feature Flags appeared first on abtasty.