To capture consumers’ attention, brands need to focus their attention on crafting unique user experiences to deliver 1:1 personalization based on data.

One of the most important focal points to convert visitors into customers and build customer loyalty is 1:1 personalization. More and more customers feel less motivated to complete a transaction when they’re online shopping if their experience is impersonal. Let’s take a look at some data from Forbes:

• 80% of consumers are more likely to complete an online purchase with brands that offer personalized customer experiences.
• 72% of consumers explain that they only interact with personalized messaging.
• 66% of consumers share that coming across content that isn’t personalized would deter them from purchasing.

Customers want personalization. Think about when you walk into a physical store and an employee really listens to your needs, helps you find exactly what you’re looking for, or goes above and beyond your expectations to help you. That is exactly what customers want in the digital marketplace.

A unique, digital one-to-one personalization experience strategy gives companies the potential to customize messages, offers, and other experiences to each website visitor based on data collected about each user.

Digital one-to-one personalization starts with concrete data. Are you leveraging data to better serve and convert your visitors?

To help you answer “yes” to this question, we’ll take a deeper look at:

• What is 1:1 personalization?
• What data helps you know your customers better?
• How to find data?
• How to leverage the data you find 
• What messages should you personalize?
• Examples of one-to-one personalization

What is one-to-one personalization in marketing?

Delivering a unique (or one-to-one) experience to each online consumer is a technique known as one-to-one personalization in marketing.

By mastering the technique of 1:1 personalization, brands can deliver an exceptional level of customer service by providing personalized messages, product recommendations, offers, and specialized content at the right time based on the user’s needs and expectations.

This type of unique user experience is only made possible thanks to the availability of extensive customer data. If you don’t get to know your customers based on their interactions with your brand and user behavior, you’re missing an opportunity to meet your customers’ expectations.

One goal of personalization is to create a “wow” effect. This means you should be making the customer think, “wow, they really know me.” The more information that a company knows about a certain customer, the more personalized the user experience will be.

Without extensive, personalized data, one-to-one personalization isn’t achievable.

What data to collect to improve your customer experience with personalization?

On a wider scale, it’s important to understand the location of your customer, their demographic information (age, gender, education level), purchasing habits, and website browsing information. However, in the hypercompetitive world of personalization, this surface-level data is not enough.

Brands need to move beyond knowing who the customer is and understand how the customer behaves.

Knowing that your customer is a recent college graduate who lives in New York City and spends a lot of time making Pinterest boards will not be enough information to create a strong buyer persona to achieve a unique and pleasant user experience.

Enhancing your customer’s profile will require you to collect relevant data about how your customer interacts with your brand on all channels, what motivates them to purchase, and what makes them tick on top of knowing who they are.

More specifically, robust personalized data will help you better understand:

• Location and demographics
• Interests and hobbies
• Shopping and purchasing habits
• Device and channel frequency
• Where and how they prefer to shop and purchase
• Satisfaction level
• Likes and dislikes

All of this information will allow you to create a sophisticated customer profile. Understanding their motivations, preferences, and expectations helps you characterize users into intricate market segmentations to give them the best possible experience imaginable.

Ideally, the customer will have a positive experience and feel unique based on the information derived from the robust data collection.

How do you find user data?

Extensive data can be found and refined by cross-indexing information stored on separate databases.

For example, you can harvest personalized data from a customer’s interactions with your business by analyzing and storing comments on social media sites, ratings on review sites, mobile app usage vs. desktop usage, customer service interactions, download requests, and more.

How to leverage one-to-one personalization with personalized data

As you can see, personalization cannot exist without data. To achieve one-to-one personalization on your digital channels, your brand must have the ability to transform the collected data into action.

After monitoring and gathering rich data on your customer’s interactions, history, and behavior on your site, it’s time to convert this personalized data into a refined customer buyer persona to serve your customers better.

By segmenting your profiles, you will be able to better understand your customer’s preferences and pain points, which will help you craft these personalized messages and display them at the right time.

How to personalize interactions with customers:

Once you have substantial personalized data collected about your visitors, you can determine the best way to interact with them. There is a fine line between being helpful by displaying personalized messages and being invasive.

The difference in these two feelings will depend on the amount of prior engagement that the customer has with you. For example, a customer who is subscribed to every newsletter has a company discount card and frequently completes transactions on your website will expect you to know their preferences fairly well, like a regular coming into a coffee shop. On the other hand, a first-time visitor will not expect you to know much about them, but they will expect to be welcomed.

The best way to understand how to serve your customers is by asking yourself how you would want to be interacted with at their level of engagement with your brand. What would make you feel welcomed and what would make you feel overwhelmed or uneasy?

What messages should you personalize?

The possibilities for personalized messages can stretch as far as your mind (or your software capabilities) will allow.

Think about personalization in a broad sense. Let’s say a company wants to put its logo onto personalized gifts for its employees. The company’s logo can be put onto t-shirts, pens, stickers, coffee mugs, phone cases, backpacks, sunglasses, golf balls, holiday baskets– the possibilities are nearly endless. The same goes for personalized messages for your own customers.

In marketing communication, some of the most common outlets for 1:1 personalization are:

• Product recommendations
• Emails (subject lines and content)
• Intro and exit banners
• Pop-up messages
• Conversational marketing (chat boxes)
• Offers and discounts
• Language
• Landing pages
• Pricing
• Greetings

To attract and retain your customer’s attention in a market filled with saturated messages, your brand should focus on personalization as much as possible and in as many channels as you can.

What platform to use for one-to-one personalization in marketing?

The journey to a seamless one-to-one personalization, or one-to-one marketing, experience for your customers starts with sophisticated and intuitive software to help transform your ideas into reality.

AB Tasty is the complete platform for experimentation and personalization equipped with the tools you need to create a richer digital experience for your customers — fast. With embedded AI and automation, this platform can help you achieve omnichannel personalization and revolutionize your brand and product experiences.

What is omnichannel personalization?

In marketing, employing one-to-one personalization across multiple channels, platforms, and touchpoints is commonly referred to as omnichannel personalization.

Customers crave personalization wherever they are – on a mobile device, desktop, social media platform, mobile app, or email. When customers receive a personalized experience, they expect this standard of communication across all channels or platforms that they are interacting with.

Achieving omnichannel personalization requires a seamless flow of customer data from one platform or channel to the next. By gathering information on user preferences, behavior, and interests from all virtual touchpoints, your customer’s profile strengthens.

By receiving this consistent level of personalization across all channels, consumers will be inclined to purchase more and to purchase again from the same brand that made them feel seen and heard.

What are the advantages of omnichannel personalization?

1. Higher conversion rates
2. Increased average order value (AOV)
3. Reduced cart abandonment
4. Improved brand value and customer loyalty
5. Higher customer lifetime value
6. Delivering messages at the right time and place

8 Examples of 1-1 Personalization strategies from retail brands

1. ASOS’s Social Connection

Online retailer ASOS prides itself on offering both new and existing customers a range of personalized discounts and deals, which vary depending on if:

• It’s a new customer 
• It’s a returning customer that’s demonstrated a particular interest (e.g. shoes)
• A regular customer (who could then be offered premium next-day delivery, for example)

But how does ASOS get this information? One method they might use is encouraging customers to log in to the site using social media platforms, which would allow ASOS to access further details such as age, gender, and location—which can then be used to tailor even more personalized messages.

Why it works: The ability to use a social platform for account creation makes the process simple for shoppers, while giving ASOS more insight into what deals or promotions would be of the most interest to them.

2. Nordstrom Remembers Your Size

Nordstrom gave its online shopping cart a simple yet effective personal touch: remembering returning customers’ clothing sizes. This may not seem like a massive approach to deliver a personal experience, but it creates a more seamless checkout for the user and brings them one step closer to the purchase. It’s a rather clever move from Nordstrom that hasn’t gone unnoticed.

Why it works: Remembering the customers’ preferred size (based on previous purchases) instantly shows the brand’s attentiveness while making checkout even more simple.

3. Clarins personalization and gamification

Before the booming holiday season, Clarins, a multinational cosmetics company, saw an 89% increase in their conversion rate and a 145% increase in the add-to-basket metric by implementing 1:1 personalization and gamification with AB Tasty.

On Single’s Day, a few weeks before Black Friday, Clarins saw a perfect opportunity to experiment and learn culture by implementing a “Wheel of Fortune” concept in certain countries. The gamification gifts were personalized according to each country’s local culture. Any visitor arriving at their website would play the digital game, spin the wheel, and receive a gift automatically in their inbox. This ease of automatic implementation was a great user experience, especially for mobile visitors.

Read the full story here: How Clarins Uses AB Tasty for Personalization and Retention

4. Amazon’s ‘Recommended For You’ Approach

Amazon is no stranger to personalization marketing. In fact, it could be argued they were the first major e-commerce retailer to really put personalization into action. The company has become known for its product recommendation emails and personalized homepages for logged-in customers. Using their own algorithm, A9, Amazon goes above and beyond to first understand customers’ buying habits and then deliver an experience that’s been deliberately designed for relevance. 

Why it works: Customers feel valued and understood by the retailer when seeing emails and recommended “picks” that are tailored to their interests. Consistency also plays a part in Amazon’s approach, as they continue to deliver an even more granular personalized approach for customers.

5. Nike and Their Customized Approach

Nike always goes the extra mile to personalize the shopping experience, as we’ve seen with their SNKRs app that allows premium (loyalty, Nike+ shoppers) access to a large catalog of products that they can then customize. It’s the perfect way to cement customer loyalty by offering them the unique opportunity to tailor items to their exact liking.

Why it works: By giving customers a certain degree of autonomy with design, Nike is giving customers the freedom to express their individuality, even while the company continues to produce the same style of shoe around the world. Despite being a huge brand, Nike has created a great loyalty program that engages customers and stokes their excitement about buying Nike products.

6. Net-A-Porter’s Personalized Touch

Luxury online retailer Net-A-Porter has adopted the ‘recommended for you’ approach but with a unique twist to appeal to its high-end customers who want a more premium service when they shop. The company gives away freebie products to customers based on previous purchases, adding a personal touch to an otherwise standard online shopping experience. This is not unlike Amazon’s recommended emails, except Net-A-Porter customers receive a physical product — and who doesn’t like a gift!

Why it works: These gifts show the appreciation Net-A-Porter has for its customers and help to bring the luxury shopping experience online.

7. Coca-Cola’s Name Campaign

In 2011, Coca-Cola launched its Share a Coke campaign in Australia, printing thousands of names on their diet and original soft drinks. This simple yet effective campaign made sales skyrocket, supporting the notion that consumers engage with brands that address them by their first name (albeit in a rather broad sense!) Personalized bottles became all the rage, with people trying to find their own names along with those of their friends and family members. The campaign was globally recognized and started the ball rolling for other brands such as Marmite, which also saw great success with a naming campaign.

Why it works: Is it the simple notion of vanity that makes these name campaigns so popular? Consumers love to see their own names on popular products, making them almost ‘gimmicky’ with a collectible edge that makes people feel special!

8. Target’s Guest ID

The US retail giant Target decided to up its personalized campaign game by assigning each customer a guest identification number on their first interaction with the brand. Target then used the data to obtain customer details like buying behavior and even job history! Target used personalized data to understand the consumer habits of its customers and to create a view of their individual lifestyles. Target focused particularly on customers who also had a baby registry with them and even used their marketing data to make ‘pregnancy predictability scores’ for customers who were browsing particular items!

Why it works: Arguably, delivering a personalized experience for every customer visiting a physical store is a tough job for any retailer. By assigning a ‘guest ID’, Target was able to understand buying behaviors and patterns from their customers in-store and use the information to make suggestions on products they may be interested in.

Everyone wins with one-to-one personalization

The data you collect equally benefits your brand and your customers. By understanding what your customers are looking for, you save them time by providing them with informed recommendations, personalized messages, and unique experiences to solve their pain points.

Without proper data collection or genuine segmentation, it’s nearly impossible to provide users with a 1:1 personalized experience. Loyal customers want to feel like their brand really knows them and what they’re looking for. Achieve one-to-one personalized experiences by correctly analyzing and leveraging personalized data. If you’re looking to serve your customers, increase sales, and build brand loyalty at the same time, you’ve found your blueprint with personalization.

The post What is One-to-One Personalization in Marketing? (With 8 Examples) appeared first on abtasty.

CHALLENGE

The team at La Redoute was eager to change up the way they optimized the website. They wanted to find ways to improve engagement through optimization, especially on mobile. 

They turned to EmotionsAI by AB Tasty to help deliver the most individualized experience possible for visitors to their site. 

Using AI-powered segmentation to build better experiments, they started to let the psychology behind their customers’ decisions help shape their optimization.

RESULTS

After implementing EmotionsAI and creating new emotions-based audience segments,
La Redoute saw a significant impact on their engagement rates. The enhanced customer experience led to a 4% increase in revenue per visitor as well as a 3% increased conversion rate.

TAKEAWAYS

Since using EmotionsAI, La Redoute has tripled the success rate of their A/B tests, completely changing their approach to optimization. 

The post La Redoute triples A/B test success rate with EmotionsAI appeared first on abtasty.

Watch AB Tasty and Mitch Hussey, Product Manager at Bonobos on how to use cross-functional experimentation to improve your digital experience.

In this webinar, you’ll learn:

• How to prioritize and roadmap experiments that will have the biggest impact on your customer experience.
• How to define roles and responsibilities for a cross-functional team so that everyone is aligned on goals and expectations.
• How to measure the impact of experiments on the customer experience, revenue, and product functionality.

You’ll also get a behind-the-scenes look at three real-world experiments that Bonobos has run, and learn how to apply these insights to your own business.

This webinar is for you if you’re interested in:

• Improving your digital experience
• Learning how to use experimentation to drive results
• Getting insights from a leading retailer

The post How Bonobos Works Cross-Functionally to Create Winning Customer Experiences appeared first on abtasty.

The Social Proof Hypothesis

“Social proof is one of the most useful tools of persuasion a brand can employ. Used well it can enrich the customer experience and help customers make an informed decision based on what others are doing” explains Beth Hodge, Head of Optimisation at Conversio. “Working together with Hunter Boots and AB Tasty we wanted to measure whether social proof can improve the experience for Hunter customers and ultimately drive incremental value. Importantly we also had to consider how to serve a message that aligned with the Hunter brand and how it should be applied to different geographic segments considering Hunter Boot’s broad international customer base”

 To do this Conversio defined a strategy to test and measure AB Tasty’s social proof capabilities and individually measure the impact on UK and US customers. Conversio’s detailed data-first approach wanted to establish which messaging and metrics most resonate with the customer, which pages and locations social proof has the highest impact and the optimum thresholds that define exposure. “It’s critical that when launching social proof you optimize all the elements of the experience to maximize your results, it’s about the continuous refinement of the experience” adds Beth.

About Conversio

Conversio is a leading independent optimization and analytics agency, headquartered in London and partners with AB Tasty. They are down-to-earth e-commerce experts who use data, insight, and continuous experimentation to sustainably grow your business

IMPLEMENTATION

After an initial proof of concept and refining the experience with optimized messaging and positioning social proof demonstrated a +9% conversion rate improvement for the UK site and +6 for the US site.

“What was clear from our analysis of those customers exposed to social proof was that we needed to apply specific tactics and design by market to maximize the value of this feature, for example, it was clear that product view data had a bigger impact on US customers than it did in the UK” explained Beth.

Hunter Boots now had a solid foundation on which to grow and expand their use of social proof.

As part of Conversio’s approach to further refining the customer experience of social proof they worked closely with the AB Tasty team to make use of the social proof API. This gave Hunter Boots greater flexibility about where and when to serve these messages to their customers. This included intelligently rotating two different social proof metrics on the product pages vs. a single message which had shown the initial promising results. This further improved on the conversion uplift already seen by 2% in the UK and 1% in the US.

Next Steps – Building on the success

“We are pleased to see the addition of social proof resonating so well with our customers, we have worked with Conversio to ensure the messaging feels on-brand while still highlighting product popularity. This is especially impactful for the rollout of new footwear product categories like commando boots and sandals as customers are less knowledgeable on these products. Social proof really helps us drive newness, and supports conversion rate across our well-known rubber boots. We are excited to see where we can optimse this experience going forward”

 Bryony Longden – Head of eCommerce Operations

Conversio already has plans in place to trial social proof badging on the product list pages as well as using it in the post-add-to-bag experience. Providing extensive experience and end-to-end conversion expertise, applying pre-eminent data analysis, insight and testing methodology to the optimization of e-commerce businesses by means of continuous improvements to their website performance and efficiency.

TAKEAWAYS

The implementation of social proof on Hunter Boots’ website proved to be a successful tactic, resulting in a significant increase in conversion rates for both the UK and US sites. A data-first approach and optimization strategy allowed for the refinement of the social proof experience, tailoring it to specific markets and product categories. It provided Hunter Boots with greater flexibility and opportunities for further optimization.

This success serves as an example of how social proof can be a valuable tool for brands to enrich the customer experience and drive incremental value.

The post How Hunter Boots Drove Value with Social Proof appeared first on abtasty.

CHALLENGE

Peek & Cloppenburg knows a customer’s experience doesn’t end when they leave the store, it continues with them online. To provide a seamless online experience for customers and improve site performance, the team turns to consistent testing of site architecture and usability.

This commitment to experience optimization led to a focus on improving search. They decided to talk to Epoq, an AB Tasty solution, about implementing intelligent search. With functions such as error tolerance and faceted navigation, Epoq was perfect for testing the impact of AI-powered search on sales KPIs.

IMPLEMENTATION

Once integrated into the existing Peek & Cloppenburg website, Epoq’s intelligent search solution was trained on a knowledge base of current product data, industry knowledge and customer purchasing behavior.

Epoq’s AI search algorithm then used this information to help customers find what they are looking for and nudge them toward conversion.

Additionally, features such as error-tolerant search, product sorting and landing page forwarding were incorporated to provide more accurate results.

RESULTS

To determine success, the impact of the implementation on post-search sales KPIs was measured over a four-month period and compared to the same period from the previous year.

Looking at orders placed after a customer used the search function, the average order value increased by 10% and the number of orders increased by 29%. The percentage of total sales coming from search also increased by 10%.

Epoq’s intelligent search function had a positive effect on the performance of the online store. Additionally, the team was able to cut down on costly administrative time.

TAKEAWAYS

Following a successful integration, Peek & Cloppenburg will continue to expand site functionality with additional intelligent search and recommendation features including targeted banners displayed throughout the site.

The team also looks forward to finding opportunities to incorporate more personalization into other phases of the customer journey.

The post Peek & Cloppenburg boosts AOV by 10% with intelligent search appeared first on abtasty.

To give you some perspective, 35% of email recipients open emails based on subject lines alone according to HubSpot, and 21% of subscribers mark boring ones as spam, even if they know they aren’t. 

In other words, customers are tough to impress. 

If you really want to get noticed and prove you are deserving of their time and attention, supercharge your email subject lines with emotion. Because in the end, no matter how much we rationalize, our buying decisions spring from our emotions. 

Read more: Creating Emotional Connections with Customers Using Data

Think of what a customer fears, dreams of, desires and wants in a product or solution. Use that as a premise of your subject lines to trigger an emotional response. 

Some fashion and beauty brands have already been doing consistently well in this area. It’s time you learn the ropes from them.

Fair warning: It’s not a good idea to rely on emotions alone. The purpose of retail brands, like yours, is to sell. So hit a variety of customer touchpoints, including sending personalized emails, because they are 26% more likely to be opened than those without. Even better, they deliver 6X higher transaction rates.

Anyway, let’s dive in…

Email subject lines that induce FOMO

What does FOMO mean? Fear of missing out.

No one likes missing out on time-sensitive deals, including you. Just think of the last time you jumped on an offer because you didn’t want to regret losing out on a good bargain. 

In another case, imagine a time when you felt some stress for not having bought something when there was still time, stock, and a good deal. 

The same emotional reaction happens to your customers. Whether it’s creating a top-notch holiday campaign, announcing a limited time or a limited stock sale, pick the right set of words like ‘last chance, ‘don’t miss…’, to create urgency. Seeing such offers immediately activates this fear of missing out and drives them to act right away. 

It’s exactly why this email from The North Face displays. The simple nudge is enough to get their recipient to grab this one– the last chance to save some money.

Examples of FOMO-provoking email subject lines:

Limited time offer:

• Alice & Olivia: LAST.DAY.DROP.EVERYTHING.
• Dropps: Get 15% off, but move quick.
• UNIQLO: TICK TOCK! Free shipping ends tonight
• Mango: LAST FEW HOURS to enjoy 30% off the entire collection!

Show it’s in demand: 

• Nykaa: These will sell out in 3…2..
• Sorel: These stunners are selling out fast
• Olay: Get it before it’s gone!
• Marc Jacobs: New to sale and going fast

Imply negative outcomes: 

• Nykaa: You snooze, you lose.
• Revolve: Say goodbye to 65% off
• UNIQLO: Get it before it’s gone
• Nike: Good stuff in your cart…checking out > missing out

More ideas:

• You’ve still got time
• Offer expires tonight
• The stock’s running out
• UH-oh. Your fav styles are (almost) gone
• ATTN: This pack will DEFINITELY sell out
• Saying goodbye is the toughest
• Our top 10 at 10% off for the next 24 hours
• LAST chance to save up to $55
• <New product> is selling like hot cakes
• You’ve ONE day left: FREE shipping +20% off
• Tonight only: Your wish list items on sale
• LIMITED-time offer on items on your wishlist

Email subject lines that drive curiosity

Can you guess what makes crime drama series binge-worthy? Why we click intriguing Upworthy and BuzzFeed posts? Or why we can’t stop reading novels? Blame our inherent need to close the loop between what we know and what we want to know. Otherwise known as – our curiosity!

This is also exactly why when people receive emails with partial information in the subject lines, they feel the urgent need to click ‘open.’ 

A perfect example is this email from Nykaa. This cliffhanger technique adds a touch of drama and mystery that is enough to tempt people to see what’s on the other side.

Examples of using curiosity in subject lines: 

• Huckberry: “Want” — everyone
• Michael Kors: Give us an inch…
• J.Crew: The shorts circuit
• TwoThirds: Meet our unique pieces!
• Revolve Tomorrow’s outfit forecast
• Kate Spade: You’re getting sleepy…
• Steve Madden: TORNADO warning
• Anthropologie: Let us per-SUEDE you.
• Birchbox: We’ve got some ideas for you.
• Sephora: Because you need these.
• Estée Lauder Online: Why’s everyone obsessed with retinol?
• Jimmy Choo: Dreams are made up of these + complimentary global shipping

More ideas:

• Not even in your wildest dreams would…
• Got a sec? Open this email right away, or…
• FIRST time ever on sale
• New launches inside
• Is THIS what you’ve been waiting for?
• You DESERVE this
• Don’t buy from us…
• Before you regret not buying your favs
• Saying goodbye is the toughest
• Did we tell you that…
• This is personal…

How to personalize and test subject lines to maximize your open rate

By crafting a personalized email with your customer’s name or a point of interest in the subject line, you’re ensuring a connection with your customer.

According to Forbes, 72% of customers ONLY interact with personalized messaging.

Personalization is an important way to build trust with your customer and maintain your relationship with them before, during, and after their purchases. If you’re not using personalization in your email campaigns, you’re likely missing out on a huge opportunity. 

Whether you’re looking to personalize your email content to capture customer attention or A/B test your subject lines to determine the best-performing phrase, choosing the right software will help you transform your ideas into reality.

AB Tasty is the complete experience optimization platform to help you create a richer digital experience for your customers — fast. From recommendations to smart search, this solution can help you achieve personalization with ease, experiment with a low-code implementation and revolutionize your brand and product experiences.

Email subject lines that spark happiness

Since you already occupy a sacred space in your customers’ inboxes, why not become a reason for their happiness?

A lot of things make people happy. So right from using humor, wordplay, solving people’s problems, appealing to their vanity, surprising them with freebies and special offers to reminding them there’s good in them. For example, if you can relate their shopping efforts to contributing to a social cause, that’s one idea of reminding them there’s good inside.  There are plenty of ideas that you can use to really catch their eyes and make them feel unique.

This email from Fortress of Inca, for example, plays the vanity card. Honest confession: I was at the receiving end and I had to open the email because my fabulous choice in shoes was being appreciated!

Examples of subject lines focusing on happiness:

• Pura Vida: Save the Amazon Rainforest!
• Michael Kors: FOOD IS LOVE: Help Us Watch Hunger Stop
• Sephora: Your beauty issues solved
• Nicole Miller: Button me up, Button me down.
• Alice & Olivia: Hot date? We’ve got you.
• J.Crew: We don’t do this (MAJOR) sale too often…
• JustFab: Your FREE money is waiting. We put $30 in your account.
• Pura Vida: Happy birthday to us (gifts for you!)
• DSW: Find out how you can make a difference.
• Patagonia: School lunch made easy
• The North Face: 5 jackets that will have everyone saying…where’d you get them from!

More ideas: 

• Our birthday treat = gifts for you!
• Giving > Getting
• It’s true…these will look dapper on you
• What to wear for the New Year’s bash
• Style secrets you can master in under 10 minutes
• Your winter break packing list is HERE!
• You’re one click away from shopping complete spring look
• Impressed by items in your card: Buy ‘em before they’re gone
• You earned what’s INSIDE this email

Email subject lines that create excitement

So far we’ve already established that humans are emotional creatures. Let’s now use excitement to get your sales meter ticking, because chances are that it results in impulse shopping.

Selling to customers is much easier when they’re excited and in touch with their emotions. In a state of excitement, your level of enthusiasm brings you to think and behave differently.

There are a number of ways to get the excitement level up. You can start by highlighting the exclusiveness of your offer, adding social proof (drop names and numbers), capitalizing action verbs to motivate action completion and even using emojis and exclamation marks.

In the email subject line below, team Pura Vida does two things — attract attention and excite the subscriber with the clever use of an emoji, the word ‘holy smokes,’ and a few ‘!

Examples of Building Excitement in Subject Lines:

• J.Crew: What Adam Scott thinks of our suits
• Anthropologie: Just for you: the inside scoop
• Pura Vida: Special offer (but only for our BFFs)
• Olay: Over 50 million sold
• Sorel: Meet our exclusive Frozen 2 boots
• DSW: Reviewers have spoken: “BEST BOOTIE EVER!”
• Steve Madden: Take our shoe stylists’ word for it
• Meundies: Well, this is exciting!
• Adidas: You’re in. Welcome to Adidas
• Revolve: This collab was made for you
• theBalm Cosmetics: Welcome to #THEBALMERS community!
• Victoria’s Secret: 60% off bras & apparels, in stores only! GO, GO, GO!

More ideas: 

• Beyonce-approved autumn wear you can’t say no to
• Sweet launch discount (for members only!)
• Howdie! Your faves are back in stock
• Sshh…you’re the FIRST ONE to be seeing this
• It’s between you and us ONLY
• For your eyes only, because you wanted it
• Baby, it’s baccccck!
• It’s your birthday! Get 30% off, a FREE gift and free shipping.

Ready to Craft Email Subject Lines That Deliver?

Full disclaimer: It takes a lot of A/B testing and patience to come up with subject lines that stay within the 40-50 characters limit and stir the right emotions. Thankfully,  now you’re aware of which emotions to go after and how to invoke emotional decision-making.

So it’s time to get to work! But before you go, and for maximum impact, keep these equally important things in mind:

• Match your brand personality with the tone of voice of your subject lines.
• Segment your audience to send targeted/personalized emails.
• A/B test your email send times.

The post 52 Email Subject Lines That Work From Fashion and Beauty Brands appeared first on abtasty.

CHALLENGE

The VAN GRAAF team realized the opportunity to improve their e-commerce site search functionality in order to guarantee the same digital quality standards as their physical locations. To do this, they turned to Epoq’s Intelligent Search to support customers in their journey to discover their desired product and improve the overall shopping experience.

IMPLEMENTATION

To facilitate the Intelligent Search, Epoq built a knowledge base enriched with product data, VAN GRAAF’s industry knowledge and customers’ purchase behavior (all data protection compliant). The team updated the product category structure to match this product data to ensure optimal performance of the search function and to enable quick and easy product discoverability for customers.

Epoq Intelligent Search added essential features to the site’s search functionality, such as error tolerance, a multi-faceted filter function for after-search navigation, intelligent product sorting and forwarding to specific landing pages. VAN GRAAF also placed heavy importance on matching synonyms in search results.

RESULTS

In order to compare the AI-powered search function with the site’s previous standard search function, KPIs such as orders via the search function, average order value, conversion rate, and share of sales from search were recorded over a four-month period and compared against the same metrics from the previous year.

Intelligent Search on the VAN GRAAF site had a positive effect on revenue. Additionally, the team no longer had to spend copious amounts of time managing synonym searches. The significantly reduced effort in the overall maintenance of the search functions enabled the VAN GRAAF team to focus more on other targeted optimizations.

Overall, targeted optimization on the site significantly increased KPIs across regions — even with language differences.

TAKEAWAYS

After successful integration, additional features are now planned as part of the Intelligent Search function. VAN GRAAF will also focus on scaling personalization in other phases of the customer journey.

The integration of the Epoq Intelligent Search not only optimized the search experience for our customers but also significantly reduced the maintenance effort.

— Christin Augustin, Online Product Manager

The post VAN GRAAF Increases Orders by 30% With Intelligent Search appeared first on abtasty.

CHALLENGE

With ad campaigns driving traffic directly to product pages, MeUndies needed to capitalize on a segment of users that may have bypassed messaging informing that traffic of current sales and promotions.

TEST IDEA

Using AB Tasty, MeUndies tested the addition of a promotional widget to the product description pages during a peak sales time (Valentine’s Day) to increase clarity and remind visitors of the available promo code on select products.

Original PDP (Left) vs. the Variation with Banner (Right)

RESULTS

MeUndies brought more visibility to their promotions — no matter the user’s entry point into their website. The result was an increase in transactions by 9.8% with 10% more clicks on the “add to bag” option.

TAKEAWAYS

Creating eye-catching and relevant promotional banners on product pages improved the ROI on MeUndies’ ad campaign. Bringing more visibility to available promotional codes on product description pages through AB Tasty ultimately led to more purchases and greater revenue.

The post MeUndies Lifts Revenue with Product Page Promo Banner appeared first on abtasty.

• Turning customer data into better customer experiences
• Understanding the social customer experience – how social media affects fashion buying
• Optimizing for returns – how your CX affects your return rate
• Adapting your CX for international customers

We will be joined by Conversio, who have a strong customer base in fashion e-commerce. They will be sharing how they gather their understanding of customer needs through data and the experiments they have made in order to make improvements that better website experience and result in a higher ROI for clients.

The post Digital Fashion: Reshaping Customer Experience appeared first on abtasty.

If you don’t yet have your tech stack nailed down, if you’re looking to expand your stack, or if you’re looking to get the most out of what you have, it can be difficult to know where to start. Having partners that can support your agility and enable scaling growth is a critical consideration to make.

Challenge

So much of the experience you provide to your customers is predicated on the stack you’ve chosen to support your business. Can your partners help you stay agile to pivot with changing customer behavior? Can your stack enable you to validate impactful ideas before spending time and money on development? Will you be more able to engage and understand your customers?

What you’ll learn

• Understanding personalization and privacy
• Refining your experience based on data
• Client-side or server-side: choosing the right approach for continuous optimization

The post Building the Ideal E-Commerce Tech Stack for Growth appeared first on abtasty.