E-Books

Now That’s What I Call AB Tasty

A compilation of the greatest hits in experience optimization

Headphones are on, now it’s time to get inspired.

Like the iconic CDs of yesteryear, this ebook is a 2023 compilation of the top hits in experience optimization case studies.

Dig into a curated playlist of real-world scenarios where our global customers have pushed their experiences further with AB Tasty through features like web experimentation, feature experimentation, AI-powered personalization and more.

From A/B testing banners and copy to more in-depth CRO strategy shifts, discover how leading companies have leveraged data-driven strategies to elevate their customer experiences, boost conversion rates, and drive remarkable results.

Explore the success stories and innovative approaches that can inspire your own journey towards achieving customer-centric excellence.

Find out what it takes to achieve chart-topping success in experience optimization!

Download your copy of “Now That’s What I Call AB Tasty” today.

WEB EXPERIMENTATION CASE STUDY

Galeries Lafayette Asks How Quality of Product Images Impacts User Behavior

Working with AB Tasty and technology partner Contentsquare, the team at Galeries Lafayette created a test to display premium images of products worn by models to measure impact on conversions. The results were immediate, leading to a 49% increase in clicks and…

Top hits in experience optimization featuring real-world  AB Tasty customers

Grab your copy of “Now That’s What I Call AB Tasty” today.

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